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Advertising Media – Meaning and Different Types of Mediums
Do you have a business that you want to promote? Do you want people to know about the different products that you have? Do you want them to be interested in your services? Well, there is just one...
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16 Awesome Agile Marketing Resources to Train Your Busy Team
Your marketing calendar is full. It keeps your team constantly working on projects you already know will impact your audience and improve your bottom line. And you know that agile marketing would help...
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What is a Brand Portfolio? Meaning and Examples
A brand portfolio is known as the leading brand of a company that covers all other brands or companies operated by a company. A large company uses various brand names to introduce products and...
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Whistleblowing Definition – Meaning and Types
Whistleblowing is defined as an act that draws the attention of an authority figure or the public to perceived wrongdoing or unethical activities. It is done to safeguard the interest of the public as...
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Social Media for Nonprofits: Your Guide to Getting Started the Right Way
Running a nonprofit is tough – between general business operations and amplifying your mission, there never seems to be enough time in the day. Your organization needs to be efficient in their use of...
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Work Sampling – Definition, Meaning and Usage
Work sampling is defined as a technique for determining and predicting the total or the proportion of the time consumed by a specified activity. It is dependent upon the observations that have been...
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Subcontracting Definition – Why should you hire Subcontracters?
Subcontracting is defined as a practice of outsourcing a part of a task to another party who is known as a subcontractor through a contract. In other words subcontracting is a process where a company...
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What is Buzz marketing? Types, Tips, Examples, Advantages
Creating a buzz about a brand, product or service in the target market base, so there is hype amongst users or consumers to widen reach, boost lead generations and increase conversions is called Buzz...
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Marketing Managers: Here’s How to Build Your CoSchedule Foundation and Get...
This getting started guide will walk you through how to get off on the right foot and lay the foundation to achieve all the outcomes we promised you. Like: Completing more work. Delivering projects on...
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What is Transportation Planning? Meaning, Objectives Importance,
Transportation planning is defined as a process for moving goods and human beings and sometimes even animals to their destination. It is referred to as a collaborative process of identifying future...
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10 Signs Of A Bad Boss
Every one of us has heard stories of bosses that can make life a living hell for the employees and dread having one of them for our hell. It is a fact that a good boss can have a positive impact on...
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What is Form Utility? Definition, Meaning and Examples
Form Utility Definition Form utility is defined as a process that increases the value of a product to the consumer by making changes and altering its physical appearance. The method involves taking a...
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What is Sales Cycle? 7 Stages Of Sales Cycle
The sales cycle is defined as a process through which companies pass while selling a product or a service to a customer. It includes all the activities which are associated with closing the deal. Many...
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Chain Of Command – Definition, Levels, Features, Advantages
Managing and running an organisation is a challenging job. It requires a team of people to create discipline in an organisation and to get desired work done from them. Every organisation follows a...
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What is Sales Volume? Definition and Calculation
Sales volume is defined as the number of units sold during a specific accounting period. For example, if a company sold 100 strips of medicine per month, the entire year, then the sales volume is 1200...
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The Best Content Review and Approval Process to Eliminate Errors
“It’s time to scale.” Those are the words every marketing manager is excited to say. The words that mean they’ve validated their content strategy and are ready to grow its output and impact. Finally,...
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Self Employment – Definition, Types And Advantages
Self Employment is a state of working in which the individual works for oneself rather than working for any specific employer. If you are a skilled professional, Self employment offers you...
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Salesmanship – Definition, Importance and Types
The term salesmanship is mainly used for the sale of goods at a personal level. However, it should not be confused with personal selling. Selling a product to someone requires skills. It is not the...
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Functional level Strategy: Definition, Examples And Variables
Definition Functional service strategy can be defined as the everyday strategy which is formulated to help in the application of business and corporate-level strategies. Usually, top-level management...
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Competency Management: Definition, Meaning, Challenges, Benefits
Definition Competency management is a process to manage and develop the skills of an employee. It identifies essential abilities that are needed to improve performance and create competencies....
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