What Jobs Can I Get with a BBA in Marketing?
People who've completed marketing degree programs often go on to careers in advertising, marketing and public relations. Read on to discover the job opportunities available to you if you hold a...
View ArticleMarketing Analyst: Career and Salary Facts
Explore the career requirements for marketing analysts. Get the facts about salary, job duties and education requirements to determine if this is the right career for you.
View ArticleMarketing Representative: Career and Salary Facts
Explore the career requirements for a marketing representative. Get the facts about education requirements, job responsibilities and salary to determine if this is the right career for you.
View ArticleWhat is a Website Promotion Specialist?
Website promotion specialists develop marketing plans based on consumer trends and employer philosophies. Continue reading to learn what skills can lead to a successful career with a company wanting to...
View ArticleHow Can I Get a Job as a Director of Product Marketing?
If you have significant experience in marketing and would like to use your knowledge to help a company excel in their marketing efforts, you could be ready to take on the role of director of product...
View ArticleWhat's the Job Description of a Global Marketing Professional?
Global marketing professionals work with businesses to develop strategies for commerce in countries all over the world. Read on to learn about this career choice to see if it might be a good choice for...
View ArticleWhat is the Job Description of an Internet Marketing Manager?
Internet marketing managers have training in marketing and e-business strategies. Find out more about this position, and explore the job duties, educational requirements, career outlook and salary...
View ArticleWhat Are the Top Universities for Marketing and Advertising?
Find out tips for selecting a good marketing or advertising degree program. Learn about top schools offering degree programs in this field and compare these schools.
View ArticleCustomer Marketing Manager: Career and Salary Facts
Explore the career requirements for customer marketing managers. Get the facts about job duties, education requirements, salary and job outlook to determine if this is the right career for you.
View ArticleInternet Marketing Courses and Certification Programs
Internet marketing courses are available at the undergraduate and graduate levels and can teach you how to integrate traditional marketing strategies into websites. Continue reading to learn more about...
View ArticleAdvertising, Promotions, and Marketing Managers : Occupational Outlook...
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.
View ArticleMarketing Management | The University of Chicago Booth School of Business
In the 21 month program, challenge conventional wisdom and participate in vigorous dialogue with other like-minded thinkers. Welcome to our culture of inquiry and innovation at Chicago Booth.
View ArticleMy Online Collection
Just the Stuff I find interesting . Social , news and politics are of interest to me . Marketing...
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Why Change Management is Apparel’s Best Response to Trade Uncertainty –
Sourcing Journal’s Optimizing Productivity Report advises on the best ways for apparel and footwear companies to weed out inefficiencies. Business Operational Management
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Digital Wallets Take On B2C Payment Pain Points
PayPal discusses its partnership with Citi to tackle the friction in the cross-border business-to-consumer (B2C) payments space by embracing digital wallets. COO Business
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Artificial Intelligence Is Making Increasing Headway In The Enterprise Back...
Read Ronald Schmelzer’s article in Forbes about the ways in which AI is making an impact on the back office: Artificial intelligence is making some of the most remarkable progress in back offices of...
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Implementing Cloud: The need to enforce Change Management Process
The business benefits of Cloud have already been felt by forward-thinking organizations that have long been in the game.Especially in the financial sector,…
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Leading Process Improvement – Project Initiation – Change Management World
One key challenge in Process Improvement Leadership can be the initiation of projects. As a CPI Leader you may or may not be privy to the challenges occurring in other departments (or, on a larger...
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Robotic process automation in data centres
Organizations are setting up DevOps teams and micro services for real-time processing, big data storage capacity and reliability.
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5 Thing You Must Know About Managed Services
Simply put, managed services are the practice of outsourcing critical processes or functions of a workforce in hopes to streamline business operations or cut costs while allowing internal teams to...
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Why Change Management
There is a common denominator for achieving the intended outcomes of your initiative: people. Your initiatives impact how individual people do their work: their processes, job roles, workflows,...
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The Value of Configuration Management
For the purpose of understanding the value of Configuration Management, we have to trace how value is added to transactions. The value transaction is important to the supplier because that is where...
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How the Enterprise is Shifting Towards Corporate Social Responsibility and...
Due in part to a major transition signaled by the Business Roundtable in August, many businesses have begun reevaluating their marketing strategies with an increased focus on corporate social...
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How Your Marketing Calendar Helps You Be Flexible When Project Dates Change
Planning projects on your marketing calendar is an important part of being proactive and getting organized, but that’s just one piece of the marketing puzzle. CoSchedule brings additional things like...
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Customer Lifecycle Marketing: How to Attract and Retain More Customers
When you’re purchasing a new product, you’ll go through five main stages. Successful companies deliver the right content at the right stage—which likely has an impact on if (and when) you seal the...
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Which Influencer Marketing Tactics Should We Retire (and What You Should Do...
Influencer marketing is a multi-billion-dollar industry that continues to grow and shows no signs of slowing down. It’s a direct line to your customer base to grow your brand and gain insight about...
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Actionable Content: How to Actually Help Your Audience and Earn Their Trust
How beneficial is the content you’re creating? Not only for your business, but for your reader? If you’re not creating actionable content, you’re likely using your time and effort to create blogs and...
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How to Rock Blog Management In 5 Easy Steps (Includes Checklist)
So – you’ve got a blog! Congratulations. You’re one of 547,200 new sites on the internet today. And that “Hello World” introduction post? Yeah, it’s one of the daily 4.4 million blog posts sent off...
View ArticleWhat is Planogramming? 6 Types of Planograms
Retailers continuously look for ideas to make their store look presentable to attract more customers. The presentation of products in the store is as important...Read more » The post What is...
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Build Your Own Ideal Marketing Calendar With CoSchedule
In this post, you're going to learn step-by-step, how to build your own marketing calendar and put an end to the overwhelming feeling that is your current marketing situation. Step 1: Add a Project to...
View ArticlePersonal Development – Definition, Importance and 9 Steps
Definition Personal Development is the process of improving oneself. A person develops when he measures his skills and qualities and make conscious efforts to improve...Read more » The post Personal...
View ArticleDirect Selling – Definition, Types, Advantages, Disadvantages
What is direct selling? Direct selling is one of the primary forms of doing business. This method of sale is adopted by both small businessmen...Read more » The post Direct Selling – Definition,...
View ArticleCorporate Strategy – Meaning, Components, Advantages
Corporate Strategy can be understood as an all-embracing scope and direction along with the means, mediums, methods, and mechanisms through which different business operations of...Read more » The...
View ArticleEqual Employment Opportunity – Definition, Meaning and Advantages
Definition of equal employment opportunity Equal employment opportunity is a concept that emphasis that opportunities in employment should be freely available to all citizens irrespective...Read more...
View ArticleDeferred Compensation – Definition, Examples, Types, Advantages
Definition Deferred compensation is defined as an arrangement at your place of employment where a part of the compensation due to the employee is set...Read more » The post Deferred Compensation –...
View ArticleChange Agent – Definition, Types, Skills And Examples
A change agent is an individual who aids in transforming a company by putting the onus on organizational development, improvement, and effectiveness. He can be...Read more » The post Change Agent –...
View ArticleCategory Management – Definition, Role, Benefits, Challenges
The retailers around different corners of the world employ various policies to manage the organization and to step forward in the direction of high profit...Read more » The post Category Management –...
View ArticleChannel Management – Definition, Steps and Problems
Definition of channel management Channel management can be defined as a process used by companies to direct and manage various marketing techniques and the parties...Read more » The post Channel...
View Article9 Brilliant Steps to Become an Influencer
These days, the word ‘influencer’ is being tossed around very frequently. It has become a common buzzword in the online as well as offline channels...Read more » The post 9 Brilliant Steps to Become...
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How to Create Compelling B2B Blog Posts That Build Audiences and Convert...
The idea that B2B blog posts have to be serious and highly technical is a misconception. Yes, B2B audiences want expert advice and lots of it. But, blog posts don't need to be convoluted. Nowadays,...
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How to Apply Audience Insights to Content Marketing With Rand Fishkin From...
How can marketers make their content go beyond Google and Facebook for audience research to be a competitive advantage? The duopoly may monopolize your attention and saturate SEO and social media...
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Messaging Matrix: How to Keep Brand Messaging Aligned (Template)
Have you ever listened to two very different people describe the same story, like a book or movie? They probably gave you wildly different answers based on their own preferences and experiences,...
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Take Control of Your Process With Your Marketing Calendar
When your marketing team suffers from a lack of process, it can feel like things are out-of-control. You have no idea what’s going on, who’s doing what, and when things are going live. In this blog,...
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