What Is This Guide? Learn all about the CoSchedule Marketing Calendar and how to make it fit your everyday needs.
Who’s This Guide For? New CoSchedule users that are on a marketing team.
What You’ll Learn:
- How and when to use the Marketing Campaign activity.
- How to use and create custom saved views.
- How to drag and drop to reschedule.
Table of Contents
Marketing Campaigns in CoSchedule
In lesson three, you learned a little about marketing campaigns in CoSchedule. If you need a refresher, here’s how a marketing campaign works in CoSchedule. A marketing campaign is made up of a series of marketing projects. They usually have a start/end date and work together to promote a single initiative.
A good example of a marketing campaign is a new product launch. These campaigns usually contain a series of associated projects like emails, social ads, search ads, blog posts, social messages, maybe even commercials and print materials and run over an extended period of time.
Planning a Marketing Campaign
To start planning a marketing campaign, click the plus sign on a date on your calendar. Then, navigate down to the option that says “Campaign”.
On the next screen, you’ll have to enter the name of your campaign and its start and end dates.
Each marketing campaign in CoSchedule will have its own calendar view. This helps visualize when each project will launch and offers a clutter-free, focused view of your marketing campaign.
From the marketing campaign calendar, click the plus sign on a date to continue adding projects to your campaign. You can also click the plus tab on the top to add a project.
Here’s a look at what a marketing campaign might look like in CoSchedule. You’ll see a bunch of marketing projects all working towards promoting the same initiative.
Saved Views in CoSchedule
A saved view offers a way to filter your calendar to only see certain projects. Some common saved views that you might have set up on your calendar include:- Social messages
- Blog posts
- Individual departments
- Newsletters
Create a Custom Saved View of All Your Projects
Creating a custom saved view of all your individual projects is one of the most valuable ways to use the feature. This allows you to filter out projects that you’re not involved in so you can focus your own priorities. Here’s how to do it: Click the saved view option on the breadcrumb menu. Navigate down to the “Create New Saved View”. Name your saved view. Expand the option that says “Filter Content”. To have this view be private, make sure the box that says “Share view with my team” is unchecked. Next, add a filter category. Choose the “Team Member” option. Search for your name and choose yourself from the list.
This will give you a filtered view of all your projects, tasks and campaigns. To find your saved view, click on it from the saved view breadcrumb menu.
Rescheduling in CoSchedule
One of the best features in CoSchedule is the ability to easily reschedule a project and all its associated tasks, social messages, etc with the drag and drop functionality. If a due date changes, it no longer takes a thousand clicks is several tools just to move a launch date. All you have to do is drag and drop the project to a new date and everything will automatically reschedule. The best part? Everyone’s tasks will also update in their CoSchedule accounts.
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