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New Breed Of Biotech Investors Show Their Hand With $10 Billion Investment In...
In leading the $10 billion investment in LabGenius, two U.S. venture capital funds Lux Capital and Obvious Ventures reveal a biotech investing strategy not seen from the old guard of life science...
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The Open Secret of Development Economics by Yao Yang
To many in China, this year’s Nobel Memorial Prize in Economic Sciences seems to have shone a spotlight on one area of development economics at the expense of another. While randomized controlled...
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Are Venture Capitalists Hopelessly Biased, or Deceptively Rational?
Close scrutiny of VC deal terms in India reveals a nuanced pattern of objectivity and discrimination. Chief Operating Officer’s insight: www.ops.coach
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All About TOFU: What You Need to Know to Ace Your Top Funnel Content Game
Not all consumers want to buy right away. Some want to just satisfy their interests while others may look for viable solutions. In fact, most consumers requesting information will not make a purchase...
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What is Product Description In E-Commerce and How to Write It?
The product description in e-commerce is a tool for marketing which describes the value of the products in proposition to the customer’s buying potential. An effective product description provides...
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What is Marketing ROI -Calculation of Marketing ROI
The term marketing ROI is used to refer to the return on investment (ROI) that is received from one’s marketing strategies. The calculation of Marketing Roi is important to gauge the value and returns...
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Sales Channel Strategies: Meaning, Strategy, Types, and Advantages
Sales channel strategies are plans to be able to move the products manufactured by the company to its end users with the help of chain of commerce. The main purpose of sales channels is to focus on...
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Meaning and the Differences Between Morals and Ethics
Ethics and moral issues are common in the day-to-day life of everyone, and they both play an important role in defining and shaping the attitude, personality, and behaviour of an individual. The word...
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Marketing Process: Meaning and the Concept of the Marketing Process
The marketing process is a process that is used to analyze the various opportunities that are available in the market place to exploit profitable gaps. It aims to select the target markets and then...
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Marketing Lead: Meaning, Examples, and Advantages of Marketing Lead
‘Marketing lead’, known as lead generation, refers to a process where the interest of the potential customers is stimulated to convert them into buyers. The term marketing lead denoted the extent to...
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Marketing Event: Meaning, Advantages, and How an Event is Planned?
The marketing event is a promotional strategy where marketers promote their brand, product or service in face to face interaction with the consumers. What is a Marketing Event? The marketing event is...
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Performance Management: Meaning, Objectives, and Benefits
The role of Human Resource (HR) department in any organization has moved to new standards over the past few years. The focus of the department now lies in enhancing the level of functional strategies...
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Top 6 Smart Speaker Brands in 2019 | Marketing91
A Smart Speaker is a combination of a wireless speaker and voice command device. The top smart speaker brands are the most sought after devices in the market. It integrates with a virtual assistant to...
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Business Letter Format -5 Templates of a Business Letter
A business letter is a means of formal correspondence between professionals. Business letter format needs to be carefully selected to have maximum impact. It is a document that relays messages...
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Best Split Test Ideas for Facebook Ads -Headlines, Images & Copy
Getting a good return on investment was a convenient thing through Facebook a long time ago. Split Test is the best way to figure out the kind of message that will resonate with your target audience...
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15 ways of How to Buy a Business With No Money
Buying an existing business is better than starting it from ground-up as it will save you from a lot of preliminary hassles that are a fundamental part of start-ups. The basic advantages of such a...
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Claudia Cavalluzzo: A network of support is the real prize for entrepreneurs...
In the last 10 years, a plethora of business competitions, accelerators, business ­incubators and business awards have emerged in Scotland. In this very active ecosystem, people are...
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Bring Customer Loyalty Under the Customer Experience Umbrella
Why is there such a disconnect between loyalty and customer experience efforts, and how can they be more aligned? Chief Operating Officer’s insight: Ops Coach
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5 Steps to Help Bloggers and Solopreneurs Find the Light Bulb Moment with...
This blog post is a concise guide to the five most basic parts of CoSchedule. If you're a blogger or solopreneur and are new to CoSchedule, read through this post to learn the first steps to setting...
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Residual Value – Meaning and Calculation of Residual Value
One of the important components of leasing operation and calculation is residual value. It is the future value of a commodity or a good in monetary terms. It is an absolute value and sometimes...
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