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Personal Development – Definition, Importance and 9 Steps

Definition Personal Development is the process of improving oneself. A person develops when he measures his skills and qualities and make conscious efforts to improve...Read more » The post Personal...

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Direct Selling – Definition, Types, Advantages, Disadvantages

What is direct selling? Direct selling is one of the primary forms of doing business. This method of sale is adopted by both small businessmen...Read more » The post Direct Selling – Definition,...

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Corporate Strategy – Meaning, Components, Advantages

Corporate Strategy can be understood as an all-embracing scope and direction along with the means, mediums, methods, and mechanisms through which different business operations of...Read more » The...

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Equal Employment Opportunity – Definition, Meaning and Advantages

Definition of equal employment opportunity Equal employment opportunity is a concept that emphasis that opportunities in employment should be freely available to all citizens irrespective...Read more...

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Deferred Compensation – Definition, Examples, Types, Advantages

Definition Deferred compensation is defined as an arrangement at your place of employment where a part of the compensation due to the employee is set...Read more » The post Deferred Compensation –...

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Change Agent – Definition, Types, Skills And Examples

A change agent is an individual who aids in transforming a company by putting the onus on organizational development, improvement, and effectiveness. He can be...Read more » The post Change Agent –...

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Category Management – Definition, Role, Benefits, Challenges

The retailers around different corners of the world employ various policies to manage the organization and to step forward in the direction of high profit...Read more » The post Category Management –...

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Channel Management – Definition, Steps and Problems

Definition of channel management Channel management can be defined as a process used by companies to direct and manage various marketing techniques and the parties...Read more » The post Channel...

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9 Brilliant Steps to Become an Influencer

These days, the word ‘influencer’ is being tossed around very frequently. It has become a common buzzword in the online as well as offline channels...Read more » The post 9 Brilliant Steps to Become...

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How to Create Compelling B2B Blog Posts That Build Audiences and Convert...

The idea that B2B blog posts have to be serious and highly technical is a misconception. Yes, B2B audiences want expert advice and lots of it. But, blog posts don't need to be convoluted. Nowadays,...

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How to Apply Audience Insights to Content Marketing With Rand Fishkin From...

How can marketers make their content go beyond Google and Facebook for audience research to be a competitive advantage? The duopoly may monopolize your attention and saturate SEO and social media...

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Messaging Matrix: How to Keep Brand Messaging Aligned (Template)

Have you ever listened to two very different people describe the same story, like a book or movie? They probably gave you wildly different answers based on their own preferences and experiences,...

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Take Control of Your Process With Your Marketing Calendar

When your marketing team suffers from a lack of process, it can feel like things are out-of-control. You have no idea what’s going on, who’s doing what, and when things are going live. In this blog,...

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