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13 Functions of Marketing every Marketer should know
The term marketing encompasses all those specialized activities and processes through which goods and services reach from the producers to consumers in such a way that the consumers’ satisfaction or...
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Distribution System: What it is and Types of Distribution Systems
A distribution system involves the delivery of material right from manufacturing, to distributors to the end customer. It consists of all the methods, procedures, equipment required for the flow of...
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8 Characteristics Of Socialism – Advantages and Disadvantages
Socialism is a political as well as economic system in which the distribution and production are owned by society. This is in opposition to capitalism, which promotes private ownership of the means of...
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Primacy Effect: Definition, Meaning, Causes, Examples
Definition The primacy effect is an ability to summon up information at the initial level. In psychology, it is defined as an involuntary bias that results in retaining information that a person has...
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Planned Obsolescence – Types, Advantages, Disadvantages
Definition Planned Obsolescence is the purposeful introduction of limited life artificially for a product or a design of the product so that it becomes no longer functional or out of fashion or in...
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GRAP Framework: How to Increase Web Traffic Without a Huge Budget
Stop me if you’ve heard this before. You created a marketing plan, outlined your content strategy and even allocated a chunk of your marketing budget to your content strategy. You now spend the next 6...
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Total Productive Maintenance – Definition, Meaning, Objectives
Definition Total productive maintenance is also popularly known as TPM and is defined as an approach towards equipment maintenance. Its objective is to attain one of the best production processes by...
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Zero Hours Contract – Advantages and Disadvantages
Zero Hours contracts are an agreement between an employee and a company that doesn’t have any fixed time. In this, the employee does not have any guarantees for the time to work. Zero hours contract...
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Trade Marketing: Definition, Strategies, Advantages, Disadvantages
What is trade marketing? Trade marketing is one of the oldest and primary methods of marketing. In trade marketing, the focus of the manufacturer is on the point of sale and value chain. By marketing...
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How to Plan an Effective Editorial Workflow in 4 Steps (Template)
Have you ever fallen down the “How It’s Made” rabbit hole on YouTube? I have, several times. It might seem weird to spend 30 minutes enthralled by how objects like pencils, ice cream sandwiches, and...
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Demographics + Guessing ≠ Buyer Persona: Unify Your Story With Ardath Albee...
When was the last time you actually talked to your customers? What do they care about? What’s relevant to them? If you don’t know, you better find out. Marketers need to know and understand their...
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How to Craft an Effective Blogging Business Plan That Nails Your Blog’s...
Jumping into the wonderful world of blogging is exhilarating. A blog is your little square of the internet where you can express yourself authentically – and make money doing so. There are so many...
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What is Resource Allocation? Definition, Role and Factors
Definition Resource allocation is a process which supports the company goals by managing authorities and assets in a result-driven manner to achieve strategic goals. In this post, we will dive deep...
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13 of the Best Research Strategies to Create Amazing Content
We all know it. Creating awesome content is a perpetual challenge. You're always under pressure, trying to come up with that breakthrough piece of evergreen content that'll keep readers flocking to...
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What is a Service Level Agreement or SLA? Definition, Importance and Examples
Service-Level agreement or SLA is a Commitment between the service provider and the client which covers multiple aspects of services. It covers a lot of ground and mainly covers availability quality...
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How To Create User Intent Optimized Content That Delights Your Customers
When people search online they expect results that are in line with their desires. That’s user intent. It’s the vision driving their end goal. If someone searches for restaurant apps, he’s looking for...
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Marketing Project Management Software: How to Choose and Use the Best Option
Marketing project management isn’t easy. Projects can turn into team fire drills, and working under disorganized conditions negatively impacts results. Research data bears this out, too: Marketers who...
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How to Be Efficient and Effective With Small Business Marketing Automation
Marketing is a critical element of business success… … Just like the other 500 things you’ve got to get done RIGHT NOW. There’s hardly a marketer out there who doesn’t wish for a clone of themselves...
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How to Choose the Best Marketing Campaign Management Software
Successful marketing campaigns involve TONS of moving parts. To visualize and manage all those parts, you need the right tool. One that can organize your: Project timelines Team workloads Content...
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How to Unify Your Marketing Department for Effective Content Collaboration...
What’s stopping you from reaching your goals? Are labor-intensive processes slowing you down? What processes can marketers implement to improve collaboration that makes SEO and content work?...
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