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How to Triage Incoming Marketing Requests with CoSchedule
Marketing managers are flooded with requests for assets. Your inbox is overflowing, there’s no good way to manage the process, and there is a constant fear that things are getting missed. The good...
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Industry Life Cycle – Stages Of Industry
Definition The Industry life cycle denotes the evolution of the industry from the different stages it has to go through based on the characteristics of businesses involved in the industry. Some...
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What is Landed Cost? Definition, Types and Calculation
Landed cost is a significant term for companies that are involved in importing business. Those businesses need to maintain small costs to ensure their profitability in the industry. The companies that...
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How to Use a Marketing Kanban Board to Manage Every Project
As marketers, we have a lot on our plates at all times. Our teams don’t just execute campaigns; they fuel successful launches and grow customer loyalty. And that’s what makes it challenging. There’s...
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What is Internal Environment? Definition and 11 factors
The meaning of the word environment is the surroundings or the area where an activity takes place. Various events take place in an organisation, and several employees work together to achieve a common...
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Glocalization Definition – What it is, Examples and Advantages
Glocalization happened a few decades ago when companies decided to enter foreign markets to expand their business. Initially, it was hard for international companies to follow the business rules and...
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What is Concept Testing? Definition, Objectives, Benefits
Many businesses fail because they were started on a hunch. Some business idea sounds great in our head, but that does not mean they will become successful. It is never right to put your money into...
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Importance of Communication and its Benefits
Effective communication is a soft skill that is in high demand all around the world. It is a two-way pervasive process of exchanging information and reaching mutual understanding via verbal or...
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How to Start Your Own Branded Podcast From Scratch (Even Without Experience)...
Do you have a podcast? Why not? What does it take? Learn how to launch a successful podcast—no experience necessary. Just start it, and stick with it. Today’s guest is Nathan Ellering, Head of...
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How to Master UX Writing in 4 Simple Steps (+ Template)
You know a good web app when you see it. After a cursory scan through the homepage, you immediately understand how the product works, what value it provides, and what you should do next. It’s easy to...
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Business Model of SpaceX – How does SpaceX make money?
Space Exploration Technologies Corp. also is known as Space X, one of the most significant and celebrated companies of the US in the recent times involved in aerospace manufacturing and space...
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Business Model of Quora : How Does Quora Make Money?
A startup, which began on June 2009, and changed the way the world deals with queries they have and questions that go unanswered is Quora. Being the top-notch Question-and-Answer website is the basic...
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8 Popular Training Methods and their Advantages
Training is defined as an organized process that helps people to learn skills and knowledge for a particular purpose. It is a basic concept that helps to develop a specific skill to a desired and set...
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Top 13 Alternatives of MailChimp
Are you also amongst those who think of MailChimp first when it comes to email marketing tools? Then let me tell you that there are many other alternatives of MailChimp that are preferred by some of...
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How to Create A Marketing Consultant Proposal to Win More Clients (Template)
Are you getting enough marketing consulting clients? If not, the problem could be your marketing consultant proposal. Maybe you’ve been hustling hard, but you just can’t seem to close the deal. A good...
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What is Company Profile? Definition, Meaning, Importance
Company profile is defined as a professional introduction aimed at capturing the attention of the reader and inform him about the company succinctly. It is designed to make a powerful impact and a...
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What is a Sales Call? Definition and meaning
Definition: Sales Call Sales Call is the face-to-face meeting between the Salesperson or seller and the prospect or the customer to generate business by the mode of discussion. Usually, it may or may...
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B2B Content: How to Create High-Performing Content in Complex Niches (+...
“No, I definitely will not speak at your event.” The man on the other end of the phone was adamant. As much as I wanted the landmark kudos of securing one of the generic pharma industry’s most elusive...
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How to Use Curiosity Gaps to Create Tension and Keep Customer’s Attention For...
Do you prefer shorter or longer content? As marketers, you can use the curiosity gap concept to attract and retain your audience’s attention. Today’s guest is Andrew Davis, a well-respected marketing...
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What is Subliminal Perception? Definition and Meaning
Subliminal perception is defined as a concept where it is easy to achieve mind control without actual or conscious awareness. It is generally referred to as the process where the action, thoughts,...
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