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25 Actionable Social Media Marketing Tactics That Will Get Results Right Now
Seven in ten Americans use social media. In fact, for many of us, the first thing we do in the morning is open up Facebook or Twitter or Instagram and start our daily scrolling. As a result,...
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Impression Management – Meaning, Examples,Tactics and Strategies
Definition Impression management is defined as a process where someone or other tries to influence the decision, opinion or observation of others about something or someone in particular. Within a...
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Gestalt Theory – Principles, History, Features and Applications
While thinking about any objects or analyzing any thought processes, human beings generally do not just focus on every single element, but they consider things as an entity of a greater whole. We tend...
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Purchasing Power – Definition, Meaning and Influencing Factors
Purchasing power is defined as the value of the currency. It is described as the number of services or goods that one unit of the currency can buy. It is an indicator of the present market conditions...
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Business Logistics – Definition and Importance
Definition Business logistics is a group of activities that involves storage and movement of products or information from the source from where raw materials are procured to the final customers....
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Gross Sales – Definition, Calculation, Gross Sales vs. Net Sales
Definition Gross Sales is the total of all the sales of the company’s products and services in a fix time duration without deducting or subtracting the returns and discounts. Here you need to remember...
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Social Media Marketing for Small Business: Your Complete Guide to Getting...
Marketing for a small business is work. You have to be scrappy with your budget and efficient with your time. You need your marketing channels and tools to work for you. And when it comes to social...
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Intermodal Transportation: Definition, Meaning, Types, Advantages
Definition Intermodal transportation is defined as a method or system where multiple modes of transportation are used to transport passengers as well as freight. This can be through trucks, railways,...
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How Marketing Consultants Can Successfully Onboard Clients Onto Software...
Excuses, excuses. Too many tools? Too complicated? Too stressful? It takes time and help to learn how to use new software effectively, especially if you don’t use it regularly. How can marketers...
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Customizing CoSchedule: How to Set up Your Calendar for Better Visibility
Looking to solve your team's visibility issues? Here is a step-by-step approach for customizing your CoSchedule account for better visibility. Getting the metadata like color labels, project types,...
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Why CoSchedule is the Best Agile Marketing Software Suite for Project Management
If you’ve found this post, you’ve likely heard of agile marketing. Chances are you’re even thinking about implementing the agile approach into your own marketing team. But you probably have some...
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Horizontal Communication – Definition, Meaning, Types, Features
Horizontal Communication happens when in an organization, communication and flow of messages occur amongst teams, groups or individuals who are at the same hierarchical level. With the help of...
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What is Direct To Consumer? D2C Marketing Model explained
When you sell your products and services directly to your end consumers without selling it via a wholesaler, retailer, distributor or any other means, then it is called direct to consumer or D2C/DTC...
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Advertising Appeals – Definition and 15 Types of Appeal in Advertising
Definition Advertising appeal is defined as strategies for grabbing the attention of people to persuade them to purchase your product or service. The approach can be a marketing or advertising...
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62 Of The Best Content Marketing Platforms, Software & Tools For...
There are tons of content marketing platforms out there. Not to mention free content marketing tools and resources. For a marketer, keeping organized AND staying on top of the latest trends can feel...
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What is Rural Marketing? Features, Challenges, Potential and Examples
It would be wise to say that the growth of its rural market marks any country’s actual growth. The economy of the country is directly related to the evolution of the rural market. Many have attempted...
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Soft Launch Vs. Hard Launch – Goals and Intentions
A soft launch is a step that is taken to release a service, app, product or any business before the actual release or full start of it, preferably to a limited audience, unlike the official launch....
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22 Types of Incentives – Financial And Non-Financial
In the competitive business era, companies do everything possible to stay ahead in business. Incentives are also an essential part of their efforts. The success of a company depends on the performance...
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What is a Pyramid Scheme? Meaning and Examples
A business model that recruits members with the promise of payments for recruiting other members in the same scheme is called a pyramid scheme. As more and more members join the scheme, it becomes...
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Production Planning – Definition, Objectives, Types, Importance
Definition Production planning is defined as the planning of production models in an organization or an industry. To serve different customers, production planning makes use of resource allocation of...
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