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How to Harness the Power of Abandoned Cart Emails: Strategies and Examples
Running a profitable online business and maintaining profitability is easier said than done. A lot of factors including your inventory, marketing of your products, the amount of website traffic, etc....
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Premium Pricing – Definition, Strategy, Advantages
Pricing of a product plays an essential role in deciding the value of a product in the market. Companies use different pricing strategies to introduce a product in the market depending on various...
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Marginal Analysis Definition – Formula and Applications
Marginal analysis is an essential tool in marketing to decide the next step in the market. It helps the managerial heads to choose for any new investment to an activity or thing. It is an excellent...
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Bridging the Gap Between Content Strategy and Content Marketing With Dean...
Mentors can make a major difference in people’s careers. Always willing and able to answer questions, even after you leave a job or company. They are generous with their time to provide expert advice,...
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How to Create an Effective Event Marketing Plan That Gets Tons of Attendees
An event can hardly be considered an event if no one turns up. Having a conference center, exhibition hall, or fundraising venue buzzing with activity and happy attendees is every event planner’s...
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How to Craft a Small Business Content Marketing Strategy in 7 Steps
For a long time, marketing was all about getting your brand in front of customers and making sure they knew you existed. Historically, that has meant advertisements. Print ads have been around since...
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Task Management in CoSchedule: Finally Get Visibility Into Team Priorities
CoSchedule is a powerful marketing tool that can even manage your team’s tasks with things like task templates and workflow automation. This blog post helps new CoSchedule champions learn how to...
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Market Space – Definition, Meaning, Characteristics, Components
The market space in marketing is defined as a virtual market place in the commercial world, where the limitations of physical boundaries are not applicable. It is an integration of numerous areas that...
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Visual Merchandising – Definition, Elements, Objectives
Retailers use different strategies and methods to attract customers and to boost their sales. Visual merchandising is one of those methods that are used by retailers. Visual merchandising is a popular...
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Organisational Commitment – Definition, Meaning, Components
Definition Organisational commitment is described as the psychological attachment of an employee for the company he works. It plays a crucial role in assessing the loyalty of the employee towards his...
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Master Brand – Definition, Benefits, Strategy
The name of the brand is essential for a company. The image of the brand of a company impacts the sales of products and profit generation of a company. Therefore, the name of a brand is not only used...
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Value Based Pricing – Definition, Advantages, Disadvantages
Has this ever occurred to you how companies decide the price of their products? Do they pick a number randomly? Do they consider essential factors like the production cost, the amount of the...
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Strategic Groups Definition – Meaning And Examples
Definition Strategic groups can be defined as a group of companies within a particular industry that follows a similar strategy or similar business model. The companies that are part of the same...
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Marketing Intermediaries – Meaning and Types Of Intermediaries
It rarely happens that customers directly buy from the company. In most of the cases, there are many intermediaries which are present between the company and the customer. These intermediate...
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What is a Lean Office? Principles and Design of a Lean Office
In simple terms, the lean office is defined as the application of lean management principles or lean philosophy to the front end processes. It was Toyota manufacturing that developed the concept of...
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Recency Effect – Meaning, Examples and Role
As per many psychological theories, when you will be asked to recall the items in any order from a list, there are brighter chances that you will remember the things that were at the end of the list...
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Quality Audit – Definition, Meaning, Types, Advantages
Definition Quality audit is a process of examination and verification of procedures, records, and activities of a quality system that is carried out by an audit team or an internal or external quality...
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Training Needs Analysis – Features, Components, Levels and Benefits
Training Needs Analysis is the process of identifying the training and development needs of the workforce, so they can perform their jobs more effectively to accomplish individual and company goals....
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What is Product Quality? 7 Steps of Product Quality Management
In simple terms, you can understand product quality as a characteristic that is a further conglomeration of different features for fulfilling the customer needs and maintaining the industry standards,...
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Marketing Request Forms: How to Create One Your Team Will Actually Use
Requests from your marketing team are pouring in left, right, and center. Your email marketer needs access to a tool, your content writer needs a brief for your latest blog post, and your social media...
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