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How Marketers Can Identify Their Best Customers to 3X Business Growth With...
How much do you know about your customers, especially the very best ones? Companies that conduct ongoing customer research grow two to three times faster than those that don’t. How many? About 70% of...
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Quality Assurance – Definition, Meaning, Certifications, Models
Definition Quality assurance is a method to meet customer needs, requirements and expectations in terms of price, reliability, design, functionality, and durability of a product. It ensures that the...
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What is a Market Profile? Definition and How To Create One
Definition Market profile is the set of characteristics that can help a business entity in recognizing a market segment or a target group of population or buyers. Understanding market profile Market...
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Unit Price – Definition, Examples and Calculations
You must have faced situations when you are supposed to compare prices of items that are not sold in equal quantities. If it has confused you a bit, then let me tell you here that by knowing the unit...
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Marketing Operations: The Start to Finish Guide for Busy Managers
You’re managing a team of marketers. Each has a different job, a different set of tools, and a different way of working. How can you manage those and make sure they’re spending their time effectively...
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Underutilisation Definition, Meaning and Factors
When full utilisation of the potential/capacity of the workforce and resources essential for optimized growth rate is not being practiced, it is termed as underutilisation. An organization suffering...
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Labour Relations – Components, Importance, Purpose
Labour relations incorporate the processes involved in between Management & Union or Employers & Workforce for making effective decisions and channelising an organisation. With the inclusion...
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Market Development – 4 Steps and 5 Types Of Market Development
Market development is a strategy for growth that organizations use to develop new markets or new market segments for existing products. The primary targets of market development strategy are the...
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Freelance Marketing: Your Guide to Getting Started and Finding Success
So, you’re freelancing, and you want to figure out how to market more effectively? You’ve spent some time learning your industry and figuring out what you’re good at. You know there’s more you can be...
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What is Marketing Intelligence? Benefits and Tools
Marketing Intelligence is a process where a company or business gathers, monitors and analyzes relevant information for result-driven decision making about marketing opportunities, niche market...
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What Is Marketing Resource Management (and How Can It Help You Defeat Daily...
If you’re a marketing manager, you know how challenging the job can be. Take a second to think about your day-to-day routine. How many of these tasks are part of your daily working process? You’re...
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Interactive Marketing – Meaning, Types, Advantages of Interactive Marketing
A marketing campaign that improvises as per the inclinations, preferences, and reactions of customers to make the campaign more relevant and personalized is understood as Interactive Marketing. We all...
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Outdoor Advertising – Meaning, 8 Types and Examples
When a business runs an advertising campaign that reaches the prospects and potential consumers when they are outside their home, then it is termed as outdoor advertising. In this article, we will...
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Transportation Management System – Definition, Outline, Components
The transportation management system is commonly referred to as TMS and defined as a tool to assist the supply chain professionals in managing their freight and carriers. It is used by business...
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Operations Research – Types, Advantages, Disadvantages
Operations research, popularly known as OR, is a scientific research method or a mathematical technique to determine the right decision for a problem. Operations research is used to provide aid to...
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Staff Turnover – Definition, Meaning, Types, Causes, Benefits
Staff turnover is defined as the rate at which the staff in an organization leave the firm at a specific time. The term staff turnover is used to measure attrition, retention, and turnover in a...
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How to Maximize the Value of Your CoSchedule Calendar with Integrations
Adding integrations to your CoSchedule account helps maximize the value you receive from your entire marketing tool stack. Integrations make CoSchedule the single source of truth for all marketing...
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Retention Bonus – Definition, Steps, Advantages, Disadvantages
Definition A retention bonus is defined as a one-time payment that is used as a financial incentive to keep a valuable employee in the organization. It is generally offered during stressful times in...
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Yield Management – Definition, Calculation, Examples, Tips
Yield management is a pricing strategy through which you can maximize your revenue. It is a famous variable pricing strategy that is primarily based on influencing as well as anticipating consumer...
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Bullwhip Effect – Example, Causes, Analysis and Consequences
The bullwhip effect is a supply chain phenomenon in which there are inefficiencies in forecast and supply chain. The bullwhip effect refers to the fluctuating swings in response to the demands of the...
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