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3 Foolproof Ways to Use Negative Comments on Social Media to Boost Your Sales
No one likes to be bad-mouthed. Especially online on your social channels, where it’s out there in plain sight for all to read. And when it comes to your business, negative comments could reflect...
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What is Lead Management? Meaning and 9 Steps
In simple terms, lead management is understood as the process that revolves around generating leads, tracking their inclinations, analyzing activities, and managing them to get converted for favorable...
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PDCA Cycle – Plan-Do-Check-Act Cycle Explained
PDCA stands for Plan-Do-Check-Act and is a tool commonly used for project planning and continuous improvement. Walter Shewhart first introduced PDCA cycle and was later developed upon by Dr W. Edwards...
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Quota Sampling – Definition, Meaning, Advantages, Disadvantages
Definition Quota sampling can be defined as a sampling method where a sample of respondents, with specific characteristics and traits, for research is selected from the population of interest. What is...
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Material Handling – Definition, Objectives, Importance, Types
People moving material and final goods from one place to another is a common sight in a company which produces some physical products. Raw material delivered from suppliers is required to take to...
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Job Enrichment – Definition, Characteristics, Advantages, Disadvantages
Job enrichment is a technique adopted by management to motivate the employees and to provide job satisfaction to them. Job enrichment technique is also referred to as vertical job expansion or job...
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Customer Centric – Definition, Meaning, Characteristics, Advantages
Definition Customer Centric is defined as a process which starts and ends with only one thought, and that is customer satisfaction. It is neither a one-time action nor an event instead is described...
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How to Foster a Self-Accountable Company Culture That Gets the Most From Your...
Do you dread going to work? Does it impact your productivity? How can companies improve their culture? It’s not about putting ping pong tables, napping pods, and laundry services in the workplace....
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Job Shadowing – Benefits and TypesOf Job Shadowing
Job shadowing is an excellent method through which you can gain professional experience and understand the responsibilities of another employee. It helps you in better understanding which career path...
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Loyalty Program – Definition, Importance and Types
Companies use various marketing strategies to retain their customers and to encourage customers to spend more money. It is less expensive for a company to maintain its old customers rather than...
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How to Create Expert Roundups That Go Beyond Interviews and Quotes to Deliver...
A few months ago, I landed a guest post for a huge brand; CoSchedule. The piece was on a topic I had quite a bit of experience with (ToFu content) making this a perfect opportunity to create a rad...
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Your Complete Guide to Setting Freelance Marketing Consultant Rates
Setting your freelance marketing consultant rates is not a simple task. In fact, it can be as confusing as being asked, “How much salary do you expect to earn?” by an interviewer. Asking for too much...
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What is the Role Of A Brand Manager?
The brand name of a product is as crucial as the qualities of the product. A brand name is the identity of a product. It is a name, symbol, and design which distinguishes the product from other...
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Self Improvement – Definition, Meaning, Steps, Ideas
Self Improvement is the enhancement of one’s knowledge, education, personality, status by making conscious efforts. Self Improvement is one’s journey to achieve their personal goals. What is Self...
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Shelf Talkers – Definition, Objectives, Tips, Advantages
Retail stores have changed dramatically in the past few decades. Earlier, one retail store was dedicated to the sale of one type of product. But nowadays, different types of goods are sold in one...
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What is Product Development? Definition, Meaning, Phases
Definition Product development refers to all the stages that are included in building a product from its initial idea to its release in the market. All the processes that are involved in formulating...
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Uniform Commercial Code or UCC – Definition, Purpose, Articles
Definition Uniform commercial code is the standardized state laws and regulations that govern commercial transactions in the United States of America. It includes the sale of goods, insurance...
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What is Trade Fair? Definition and Importance of Trade Fairs
Definition Trade fair is an event in which firms belonging to the same industry present their products and services in a defined setting to prospective clients, end-users, retailers, wholesalers, and...
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What is Statement of Work? Definition, Meaning, Format, Tips
A statement of work is an integral part of contract and project management that guarantees completion of project work as per the set expectations and guidelines. It is a narrative description that...
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What is Rationalisation? Definition, Meaning, Elements, Advantages
The rationalisation is defined as a process or a reorganisation concept that is implemented to boost efficiency and productivity. In the corporate sector, the term is also used for closing down or...
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