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Follow This Process to Get CoSchedule Ready for Your Marketing Team
Once you've got your foundation laid, you can get ready to roll-out CoSchedule to your entire team. This blog post teaches you some important things that you need to do before you start inviting team...
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Rate Card – Meaning, Definition, Terms, Advantages
Definition As the name suggests, the rate card is a card showing the rates. It is defined as a document that contains descriptions about the price for the placement options listed in it. It generally...
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Discrimination Pricing – Definition, Types, Examples, Objectives
Companies use various pricing strategies to generate profit by selling the same product. Discrimination pricing is popularly used pricing strategy by companies to generate profit. In a discrimination...
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Prepaid Expenses – Definition, Meaning, Examples, Advantages
Definition Prepaid expenses are defined as costs that an organization anticipates will occur in the future or down the road and are paid ahead of time in advance. It means that it is a cost that has...
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Consumers vs Prosumer – Difference Between Consumers And Prosumers
The introduction of technology and high-speed internet has changed the way our world operates. Bankers started keeping records in computers rather than keeping account books; students are learning...
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10 Steps of a Meaningful Self Evaluation
As appraisals are right around the corner, your company might be asking you to fill in the self evaluation form. Self evaluation is one of the best ways through which an employee can monitor her...
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Material Management – Definition, Meaning, Objectives and Role
What is material management? Material is one of the most essential and basic commodities required to keep running the production process of an organization. The production process comes to a halt when...
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Media Planning – Definition, Factors, Importance, Process
Media plays a crucial role in the success of an organization. Companies make the use of various media platforms to reach their potential customers. The purpose of media is so vital that companies...
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What is Remarketing? Types, Strategies and Purpose
If you want to convert those people who visit your site but don’t make a purchase from your website or don’t perform the favorable action, remarketing campaigns will help you target those people again...
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What Is Fill Rate? Definition, Meaning, Formula, Examples
Fill Rate is associated with measuring the ability of an inventory in meeting the demand of the customers. So, the percentage of customers that can be satisfied with the stock that you have at hand...
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Diversity Training – Definition, Meaning, Process and Objectives
Diversity training is defined as a training program that encourages positive interactions between a group to minimize discrimination and prejudice. It is a gradual process that teaches individuals the...
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Disciplinary Procedure – Definition, Meaning, Types, Advantages
A disciplinary procedure is defined as a step-by-step process that deals with the perceived misconduct of an employee. It includes written rules and regulations that the organization commits itself to...
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Telemarketing – Definition, Types, Skills, Career
Telemarketing is defined as the direct marketing of goods and services to potential customers. It involves approaching, contacting or vetting to assess the interest of the customer and then follow-up...
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How to Build a Content Marketing Funnel That Converts (Template)
What could be more annoying, having a great product and not making any sales? Always creating content and getting positive comments and everything just seems to end in the comment section. And you are...
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Consultative Selling – Definition, Meaning, Techniques, Examples
When salespeople opt for an investigative approach by asking questions to get quality responses from the prospects to find out their pain points so that they can offer best-suited solutions to the...
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What is Reverse Psychology and How to Use it?
Definition Reverse Psychology can be defined as a method of making other persons do what you want them to do by asking them to do the opposite of it. What is reverse psychology? Before I get into the...
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Mere Exposure Effect – Meaning, Importance, Examples, Limitations
In your regular lives, you must have experienced many of the times that you started liking something, imitating someone or opting for any new product or service just because you had seen it a lot. Or...
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Difference Between Macroeconomics And Microeconomics
Macroeconomics deals with the economy as a whole. It is the study of structure, behavior, national output, etc. of the entire economy, as the name goes. On the other hand, microeconomics deals with...
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Concept Development – Definition, Meaning and 6 Stages
Concept development is one of the essential and critical stages of new product development steps. Once an idea is generated and that idea is screened for its quality, then the concept development...
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How to Drive 150% Traffic Growth Using the GRAP Framework With Nadya Khoja...
What is most content marketers’ biggest concern? Not getting enough traffic. The struggle is real. Why? Declining organic reach on social media and increased search competition. Today’s guest is...
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